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Cowon W2 shown in its natural tradeshow habitat, running Windows 7

Werefore art thou, UMPC? Oh look, Cowon found you. The Cowon W2 MID / UMPC / tablet / something has been spotted in the wild, running Windows 7 and thwarting typical efficient interaction methods. The Atom-powered device was caught by AVING running in both portrait and landscape modes, and even paired up with a pint-sized USB QWERTY keyboard. It does look a little chunky under those harsh tradeshow lights, but there's a certain charm to the device's OS optimism. Hopefully we'll be able to play with one soon, but there's still no word on a US launch.