spark ar
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NFTs are coming to Instagram this week
Meta CEO Mark Zuckerberg says they're on the way to Facebook as well.
Kris Holt05.09.2022
Facebook and AT&T team up for augmented reality experiences
AT&T made a slew of 5G announcements, including a Boingo partnership for airport networks.
Kris Holt07.14.2021
Instagram adds AR exhibits from the Smithsonian to its camera
Instagram is partnering with three museums in the United States and France to bring AR versions of their exhibits into the photo sharing app.
Karissa Bell12.09.2020
Facebook’s Messenger and Portal will support third-party AR effects next year
You might already be aware of third-party AR effects on Instagram and Facebook, many of which have become increasingly popular during quarantine. Soon, those effects could be coming to Messenger and Portal as well.
Nicole Lee09.16.2020
Facebook will shut down its MSQRD selfie app
MSQRD, the Snapchat-like selfie app Facebook acquired in 2016, will soon be no more. The social network said it plans to shut down the augmented reality app on April 13, though its technology will live on in other Facebook-owned services. "MSQRD was fundamental to building early momentum for AR and providing insights to build the platform Facebook has today," the app wrote in an update on its Facebook page. "Our focus is now on delivering you the best-possible AR experiences through Spark AR, the platform that allows anyone to create their own AR effects and share them across the Facebook family."
Karissa Bell03.13.2020
Instagram takes its first steps into becoming an AR changing room
As part of its ongoing commerce push, Facebook now allows you to use its Spark AR platform to digitally try on items you can purchase through Instagram. Instagram confirmed in an email that it has launched a pilot where you're able to check out eyewear from Ray-Ban and Warby Parker, in addition to cosmetics from MAC and NARS. The functionality is accessible directly from feed posts, as well as shop pages and stories.
Igor Bonifacic10.04.2019
Prepare yourselves for a deluge of new AR filters on Instagram
As of today, anyone can create AR filters and effects for Instagram. Facebook has opened Spark AR -- the tool responsible for pretty much every AR experience you've encountered across Facebook's products -- to the Instagramming public.
Christine Fisher08.13.2019