Nintendo is done paying Elon Musk for X integration

Nintendo has apparently had enough of X’s (Twitter’s) API fees. The Mario maker said on Wednesday that starting on June 10, direct integration from the Switch’s image album to Elon Musk’s Nazi-curious platform will no longer work. With Nintendo’s departure, all three major console makers have pulled the plug on native screen-sharing to X.

X’s official gaming account posted a bizarre, downright Orwellian response that ignores its central role in the Mario maker’s exit. “Our partnership with Nintendo remains strong, and we are working together to ensure a smooth transition for all users,” @xGaming posted at the end of its nonchalantly misleading reply to Nintendo’s announcement. “We will continue collaborating with partners to bring new and exciting experiences to our global gaming community.”

Ironically, X’s built-in reader context feature filled in the omitted subtext. “This is in direct response to X changing their API,” the user-generated context says. “Specifically, X is charging companies upwards of $40,000 or more per month to access its API. Sony’s PlayStation and Microsoft’s Xbox already removed integration with X last year.”

Wired first reported last year that access to the cheapest Enterprise API plan for The Dumpster Fire Formerly Known As Twitter starts at $42,000 monthly. Higher tiers can allegedly cost $125,000 and $210,000 per month. Microsoft led the charge when it said the Xbox was abandoning Musk’s API plan in April 2023, while Sony held its nose and stuck it out until November.

The $42,000 (or more) monthly cost may not sound like much to these well-heeled mega-corporations, but apparently, even they have their limits. After all, quick screen-sharing to social channels is a marketing feature from a corporate perspective. If their accountants look at the analytics, weigh them against Musk’s fees and see it isn’t paying off, they’ll do what profit-driven entities do and reduce the overhead. But hey, at least X’s “partnership with Nintendo remains strong.”

Of course, you can still post Switch screenshots to Musk’s hellscape; it just has extra steps now. You can send Switch album images to your phone wirelessly or transfer them to your PC using a USB cable, and then post them manually. Nintendo says integrated Facebook sharing is still enabled but warns that it could be discontinued later.