A Wicked 4DX ad is now playing in select theaters
Yes, of course there's bubbles involved.
As someone who gets motion sick easily and doesn't love unexpected things coming at me, 4DX has never been my cup of tea. However, as a long time fan of Wicked, that could change as Xfinity has released a new 4DX ad ahead of Wicked the movie's November 22 release date.
The ad is a short film titled Stay Connected to Your Dreams and was directed by Alice Brooks, Wicked's director of photography. It centers on Wicked's leads Cynthia Erivo and Ariana Grande, who play Elphaba and Glinda, respectively. The short film shows viewers Erivo and Grande's childhoods and their love of Wicked, Grande's decade and a half old tweet wishing she'd one day play Glinda and the calls when each actor learned they'd been cast in the movie.
According to Xfinity, the 4DX film will allow the audience to "feel the magic of Oz" and includes synchronized motion seats, wind, lightning and, of course, bubbles (IYKYK). The company also claims it's the first 4DX spot to be played nationwide. While we've not always been fans of 4DX, Wicked lovers might enjoy the slightly more immersive experience.
You can experience the short film in select 4DX Regal theaters before the movie premieres or sans-4DX here. The second part of Wicked should arrive next year, on November 21, 2025.
