Amazon Haul wants to be the new Temu
The ecommerce giant is taking on its Chinese competitors.
Amazon Haul will be the ecommerce titan's new discount storefront designed to compete against Temu and Shein, CNBC reports. This new corner of Bezos's empire is mobile-only and promises items at “crazy low prices.”
Unlike Amazon Prime’s fast speeds, Amazon promises its Haul orders orders will arrive in less than two weeks. Previously, CNBC mentioned in a previous report that Amazon was exploring a storefront where goods would be sold to US customers directly from China, though now it seems the company itself is doing the importing and acting as an intermediary.
Speed isn't the only alteration to the typical Amazon arrangement customers will have to get used to. It seems, regardless of if they subscribe to Prime or not, buyers will have to purchase $25 of goods per order with Haul to get free shipping. For lesser orders, the shipping fee will be $3.99. Amazon also won't accept Haul returns if the value of the items is $3 or under.
If customers take to Haul, the new storefront could put Amazon in a favorable position in a seemingly crowded market. Both the US and EU have set their regulatory sights on Temu.
