Amazon is offering free access to kid-friendly Prime Video content
Amazon wants to help overwhelmed parents with over 40 free shows.
With kids stuck at home amid school shutdowns, some parents are likely struggling to find things to occupy their children's minds. Amazon has confirmed to Engadget that it is stepping in by making some of the kids' shows on its Prime Video streaming service free during the coronavirus pandemic -- you just need a standard Amazon account to sign into the platform and start watching. Some examples of the free content include Amazon originals like If You Give a Mouse a Cookie and Pete the Cat, as well as select seasons of PBS shows like Arthur and Daniel Tiger's Neighborhood. According to Variety, this initiative is in effect worldwide, though the free shows may vary depending on which country you live in.
Prime Video comes with Amazon Prime, which costs $12.99 per month. If you don't want a Prime membership, you can opt to just subscribe to Prime Video for $8.99 per month. It seems likely that this free offer is meant to serve not only as a much-need boredom killer, but also as a way to garner interest in PBS Kids on Prime Video. If children end up enjoying the free shows, parents with Prime Video accounts can subscribe to the add-on for an additional $4.99 per month.