The mamaRoo sleep bassinet mimics parents' cuddles to lull babies to sleep
It costs $330 and debuts in February.
The mamaRoo sleep bassinet looks simple at first glance -- and then it starts moving. The base stays still while the basket itself glides up and down, side to side, in smooth, dreamy motions. There are five different patterns: car ride, kangaroo, tree swing, rockaby and wave. Each of these movements has five speeds, offering 25 total settings. And each one is based on the natural motions that parents make when they're trying to soothe their little ones.
The mamaRoo connects to the 4moms app, allowing parents to adjust the bassinet remotely and customize sleep settings. On top of the five programmed movements, there's also a vibration setting, four white noise options (rain, ocean, fan and shush) and the ability to set everything on a timer.
The mamaRoo bassinet comes from 4moms, a 15-year-old company that's previously released smart car seats, playards, high chairs and bouncers. The bouncer in particular mirrors 4mom's newest gadget, offering customizable, app-connected motions.
Baby essentials, especially smart ones, often come with massive price tags. The mamaRoo, however, doesn't cost much more than a traditional bassinet, starting at $330. There's also a basket that clips onto the legs, available for $30.
MamaRoo goes on sale in February, directly from 4moms and Buy Buy Baby. In March, it'll be available internationally (meaning, on Amazon).
