Instagram wants you to know how many people watch your videos
View counts are coming.
Until now, judging the merits of your Instagram videos was based solely on likes. Soon, you'll know exactly how many folks have watched your footage. The photo-driven social network is replacing likes with view counts at the bottom of a video. If someone watches at least 3 seconds for your video, it counts as a view. Don't worry, you can still see your likes, too. You just have to tap on the view count in order to do so. There's no definitive arrival date for when the counts will hit in your timeline, but you should be seeing the change "over the next few weeks."