Omate adds two new circular smartwatches to its affordable collection

Omate's well known for bringing stylish smartwatches to the mass market, as we've seen with last year's $129 X (pictured left) and $169 Lutetia (second from left). To kick off 2015, the company is leveraging the same MediaTek Aster chipset (MT2502) plus the Lutetia's near-circular, always-on color transflective touchscreen to bring out two new designs: the Panerai-inspired Roma (second from right), and the Racer which is the "sport-oriented alter ego" of its round siblings. As before, the two new models will function mainly as notification watches with basic activity tracking plus customizable watch face, so they should offer the same week-long battery life.

For those who want to give the rugged Racer a spin (we have a 360-degree view of it after the break), Omate's website will be taking pre-orders for just $99 per unit between January 5th and 15th, and after that it'll be bumped up to $129 until January 31st, with shipments expected in as early as end of February. There's no info regarding the metallic Roma just yet, but Omate's new partnership with the Richline Group will be offering these watches in US and UK retailers -- including jewelry stores -- this March.