RedPepper
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Siri can pour you a beer, perfect for Friday Afternoon Club
I think I may have to make Siri my mistress, since she (well, it does have a female voice in the U.S.) can now pour a beer at my command. That's more than my wife of 32 years will do for me! The folks at redpepper, an ad agency in Nashville, Tennessee, had a little time on their hands, so they rigged up a way for a Siri command to open and pour a beer. It's a bit messy, and it doesn't look like the entire contents of the 12 ounce can make it into the glass, but it's certain fun to watch. The redpepper blog explains the entire process of setting up what they call "Beeri," including creating a special Twitter account, outfitting an R/C monster truck with an Arduino Uno with Wi-Fi Shield, and building a special beer opener. The entire process is more fun if you watch it in action. Enjoy, but remember to get a designated driver if Siri is too generous with the beers this afternoon. TUAW urges you to use "Beeri" responsibly.
Steve Sande10.21.2011
QReo is for cookie, that's good enough to scan (video)
The medium is the message. That's really all you need to know about this junk food marketing. Integrated ad agency RedPepper, which prides itself on communication via "human-centered, highly-spreadable 'things'," assembled a group of stoners employees to answer the age-old question: can cookies convey QR codes? No, never pondered that ultimate mystery before? Well, bust out the smartphone and get to scanning this collection of 441 black and gold Oreos for the answer. We won't ruin the URL-directing surprise for you, but prepare to be minorly underwhelmed -- it's not like the company's heralding the return of glorious trans fat. Curiosity piqued? Then head past the break for the how'd they do that? hyper-speed video and its Daft Punk backing track. (Disclaimer: No cookies were harmed in the filming of this project, only consumed.)
Joseph Volpe09.25.2011
LikeLight lights up your likes with Legos, Arduino (video)
How long has it been since someone lit up your life? Since someone gave you hope, to carry on? As it turns out all you need for that is a box of Lego, an Arduino board, and a bit of your time. Ad agency Redpepper has successfully proven its abilities to generate buzz by creating this "LikeLight," an up-scaled version of the blue pixelated thumb that makes Facebook denizens get all in a tizzy. This bigger version is almost guaranteed to generate even greater tizzies, glowing blue thanks to a combination of clear bricks outside and four LEDs inside. Code is even provided that pulls data from the Facebook Graph API to light up those bricks -- and your life.
Tim Stevens03.15.2011