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Panasonic sends 100,000 LEDs down Tokyo river, mates tech with tradition (updated with video!)
If you'd been by the shore of the Sumida River in central Tokyo this past weekend, you would have noticed that it was glowing a distinct shade of blue. That's because Panasonic decided to kick off the first-ever Tokyo Hotaru (fireflies) festival by sending 100,000 EVERLED light bulbs down the river, both to mimic fireflies as well as to pay homage to a Japanese tradition of floating candles on the water. Before you cringe too much at the thought of the environmental impact, rest assured that Panasonic minimized the footprint of its aquatic LED parade. All the bulbs ran on solar power (presumably, charged during the day) that kept Evolta batteries fed inside, and the entire lot was scooped up in a large net afterwards. We love the exhibition as a large-scale demo of sustainable lighting -- you may just want to avoid fishing along the Sumida's shoreline for awhile in case you catch a straggler. Update: We've found a video of this spectacular event -- check it out right after the break.
Jon Fingas05.11.2012
Panasonic's Evolta robot completes Ironman Triathlon, promptly rehydrates
The world is a happier place today, because a toy-sized robot has just completed a triathlon in Hawaii. After crawling out of the Grand Canyon and walking all the way from Tokyo to Kyoto, Panasonic's Evolta has finally conquered that Ironman Triathlon -- and it did so in impressive fashion. It all began on October 23rd, when the bite-sized bot and its AA rechargeable batteries embarked on the 230 kilometer (142.9 mile) race with the goal of finishing it within 168 hours. The Evolta ended up reaching this objective with time to spare, completing the run-bike-swim combo on October 30th, in just 166 hours and 56 minutes. The robot reportedly celebrated the achievement with a stiff erythropoietin cocktail. Re-live the magic after the break, in the full PR.
Amar Toor11.01.2011
Evolta robot to take on the Ironman Triathlon, conquer the course in a week
Panasonic's little battery-powered bot that could, the Evolta, has garnered our attention several times over the years. It's already climbed out of the Grand Canyon and walked 500km from Tokyo to Kyoto, but apparently neither was enough to prove it and its namesake batteries' true mettle. This time, Panasonic's putting three of the robots through the Ironman Triathlon in Hawaii, and they've got a week to swim 2.4 miles, bike 112, and run a 26.2 mile marathon. Unlike the meatbags running the race who have a day to finish, the robots get a week -- though they'll be doing their thing 24 hours a day while only taking breaks to recharge their three AA batteries. Intrigued? The race starts on October 23rd, so there's plenty of time to watch the appropriately dramatic video explaining the challenge facing the triumvirate of tiny triathletes after the break.
Michael Gorman09.17.2011
Panasonic's Evolta robot finishes 500-kilometer trek ahead of schedule
It may just be an elaborate stunt to promote batteries, but it's hard not to get a little caught up in Evolta's 500-kilometer trek from Tokyo to Kyoto, which finally came to an end this week after two months on the road -- ahead of schedule, no less. Aided by a team of "Evolta Sisters," the pint-sized robot hauled a dozen AA Evolta batteries in a cart the whole way, and guided itself by following an infrared signal from a device pushed in front of it -- a few other ground rules also allowed it to be carried up stairs, and the bot didn't walk at night or in the rain. Even still, 500 kilometers is 500 kilometers (or 317 miles, if you prefer), and that's a long way for any robot to walk. Head on past the break for a video recounting some of the journey.
Donald Melanson11.26.2010
Panasonic's Evolta robot plans 500km trek to sell batteries
So you're Panasonic and are looking for a way to prove that your batteries really are the longest lasting batteries in the world -- what do you do? Enlist the help of a robot to do the dirty work, of course. Just like last year, the company is sending its Evolta-powered bot on a long-distance trek, this time in an attempt to crush the previous endurance record of 23 kilometers by traveling the full 500 kilometers from Tokyo to Kyoto. If all goes as planned, the trip will start on September 23rd and end on December 10th -- hey, nobody said being a robot mascot was easy.
Donald Melanson09.17.2010
Panasonic's EVOLTA bot sets his doe-eyed sights on new endurance record
After risking life and limb to show off Panasonic's double-As in a harrowing climb up the Grand Canyon, EVOLTA is back for more record setting hijinks. This time, however, he's been tasked to pedal his adorable little heart out on a miniature tricycle. The plan is to take this year's Le Mans race by storm and break some sort of world record for distance traveled by a robot -- though we're not sure how exactly that's defined, since EVOLTA isn't exactly a speed demon. This new version of the bot has been completely revamped to ride a bike and follow an infrared path blazed by his superiors. A couple of videos are after the break. [Thanks, Alex]
Paul Miller07.21.2009
Panasonic EVOLTA powered robot climbs Grand Canyon
Ain't nothing like a good robot-related publicity stunt to get the heart poundin on a Sunday. For your consideration, Panasonic's offered up a small 7-inch robot powered by EVOLTA AA cells, which willingly participated in a nearly seven hour rope climb of more than 1,700 vertical feet of sheer Grand Canyon expanse. Fine, we get it Panasonic, EVOLTA batteries last a while -- now you can stop putting adorable little robots in harm's way to prove it.[Via Pink Tentacle]
Ryan Block05.25.2008
Panasonic's EVOLTA: "the longest lasting AA battery cell in the world"
If you're barbaric enough to still use disposable alkaline batteries instead of new generation rechargeables like Eneloops, then you'll be stoked by this news Atouk. Panasonic's new EVOLTA lineup is said to perform "almost 1.3 - 2 times" longer than their existing alkalines. In fact, they now claim to have the "longest lasting AA battery cell in the world." For that, Panny will charge you an approximate 15% premium when they hit the market on April 26th.
Thomas Ricker01.16.2008