CBS greenlights another James Corden show... on Snapchat
The faux-reality 'James Corden’s Next James Corden' competition debuts this fall.
James Corden's viral-friendly Carpool Karaoke videos have given The Late Late Show exposure well beyond it's timeslot. Now CBS wants to squeeze out a little more of Corden's magic by giving the singing Brit his own (fictional) competitive reality show called James Corden's Next James Corden, in which fake contestants compete to (eventually) take Corden's job. But the show won't be on CBS or All Access when it arrives this fall -- instead, James Corden's Next James Corden will be headed straight for Snapchat Discover.
Although the show's PR makes sure to note Corden is not actually thinking of leaving his hosting job, the premise of finding someone with Corden's effusive and cuddly personality makes for good Snapchat content. Aside from Corden, the new show is expected to feature bandleader Reggie Watts and "many familiar faces." Meanwhile, Corden's Carpool Karaoke spin-off show that was supposed to be one of Apple's first original productions has been postponed indefinitely.
Snap has also run into issues with the Discover platform recently. The company is determined to treat the service like TV and encourage professional content, but it also had to institute new rules to protect users from misleading clickbait that was starting to gain traction.
