Movie 'SuperTicket' is a cinema seat and digital download in one
A visit to the cinema can be something of an extravagant outing, especially since the unfortunate demise of Orange Wednesdays. With the UK premiere of the so-called "SuperTicket," though, cinema attendees will leave with a lasting souvenir of their experience, and we're not talking about a stomach ache thanks to a bucket-full of overpriced popcorn. On April 3rd, thriller Kidnapping Freddy Heineken, starring everyone's favourite on-screen serial killer Anthony Hopkins, will debut in UK cinemas. And, provided you go see it at an Empire Cinemas venue (for no more than the cost of a regular screening ticket), you'll walk out with a digital copy of the film, redeemable through Wuaki.tv. You won't be able to download it immediately, of course, but you can preorder it ahead of the retail release date, which online rental and sales channels are typically bound by.
SuperTickets are somewhat common in the US, but the deal between Empire Cinemas, Wuaki.tv and distributor Signature Entertainment is a UK first. Given the number of parties that need to agree to a SuperTicket to make it happen, don't expect an explosion of similar promotions, as great as that would be. But for now, cinema-goers just have to hope they find Hopkins' latest movie entertaining enough to want to give it another watch.
[Image credit: Shutterstock / Mikhail Malyshev]
