T-Mobile keeps outgrowing its rivals with 2.3 million new customers
T-Mobile has apparently decided that UnCarriers release their fiscal results at night, well after investors have gone home -- and to no one's surprise, there's plenty of good news that couldn't wait until the morning. The Magenta network is reporting that it added 2.3 million new customers in the third quarter of the year, 1.4 million of them postpaid (that is, regular subscribers). That's not the highest figure we've seen this year, but it's more than enough to outpace heavyweights AT&T (2 million wireless additions) and Verizon (1.53 million). Its average bill per person is up slightly year-over-year, too, so it's not simply bringing in the cost-conscious types.
As to what's driving those numbers? T-Mobile contends that you can still chalk up its success to pricing that's simpler and more affordable than the competition. However, it probably won't surprise you to hear that the iPhone 6 release played a major role. The company says that this represented its "biggest device launch ever" -- not a difficult feat when the provider has only been selling Apple handsets for a year and a half, but it's important all the same. There's no certainty that T-Mobile will keep up this streak, but it's providing a mostly rosy outlook which suggests that new customers will continue pouring in.
