B&O to release its own celebrity-endorsed headphones with DJ Khaled

Beats has Dr. Dre and a host of artists and popular athletes sporting its headphones. Soul and SMS Audio both have a stable of recognizable users as well. Now, high-end audio outfit Bang & Olufsen are joining the endorsement fray with DJ Khaled. Announcing the new endeavor on his Instagram account, the rapper/producer revealed a trio of color options -- some of which are quite the departure from B&O's usual aesthetics -- but few details. "I take pride in crafting a sound based on time, care and, most importantly, the best quality sound on the planet," says DJ Khaled. Of course, we'll have to wait until the new BeoPlay H6s arrive before we can determine for sure if all he does is in fact win. The regular cans are already priced at $399, so we'd surmise the upcoming offerings would hit the wallet for larger investment. If this inaugural release doesn't appeal to you, more artist collaborations are on the way in the near future.