Maxthon browser to be preloaded in at least 100 million smartphones thanks to MediaTek partnership
Though Maxthon launched its Android browser three years ago, it might not be the go-to app most users have when they get their brand new smartphone. That might change soon however, thanks to a recently announced partnership between the software company and RollTech, the value-added services arm of MediaTek, one of the world's largest mobile chipset suppliers. As a result of the collaboration, the Maxthon mobile browser will be pre-installed in more than 100 million MediaTek-based smartphones in 2014. Though we don't know yet just which devices will have the software on board, a partially released list does include manufacturers like LG, ZTE and Lenovo. It appears that the phones will likely be targeted at emerging markets, with a focus on those in Brazil, Russia, China, India and Indonesia. Combine that with features like cloud syncing and LAN file transfer, and Maxthon might just gain marketshare over that other popular Android browser.
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Maxthon Announces Partnership with Worldwide Leader in Android Processors
Maxthon RollTech Partnership to Bring Maxthon Browsers to 100+ Million Smartphones and Tablets in 2014
San Francisco, CA, September 06, 2013 – Maxthon, a global software company that develops state-of-the-art web browsers, today announced a partnership with RollTech, the value-added services arm of MediaTek, third largest global supplier of chipsets used in Android smartphones and tablets. The partnership ensures that Maxthon's industry-leading web browsers will be preloaded into upwards of 100 million smartphones in 2014.
This collaboration builds on Maxthon's continued mobile expansion in the fastest-growing internet markets in the world including Brazil, Russia and India and is in line with Maxthon's vision for sustained growth in global markets.
"Maxthon's partnership with RollTech is an exciting driver of growth on top of our already robust expansion in these markets," said Jeff Chen, CEO of Maxthon. "Markets like Brazil, Russia, China and Indonesia increasingly will drive the next great expansion of the internet. All of which have comparatively low-internet penetration compared to N. America and Europe. The potential upside is tremendous and we're excited to get the chance to serve a new wave of new customers."
"RollTech's mission is to work with OEMs and device manufacturers to help deliver the best possible combination of smart devices and services to the markets they serve," says Huiling Liu, CEO and founder of RollTech. "We're pleased to add Maxthon's high performance web browsers to our efforts. " Maxthon will be pre-loaded in a number of smart phones and tablets sold through original device manufacturers. A partial list includes LGE, ZTE,TCL/Alcatel, Gionee, Phillips, Techain, Konka, LenovoMobile, CKT and LavaMobile.
"The next wave of the web is happening right now in cities like Sao Paulo, Hyderbad, Chennai and Jakarta. " said Karl Mattson, VP of Maxthon's International Diviion. "Our browsers are fast, localized where it counts and allow you to move seamlessly from one platform to the next. That's the secret sauce of the next web and this partnership is proof of that."
