Amazon adds in-app purchasing to Appstore for Android devices, Kindle Fire

Amazon's Appstore has offered a typical application acquisition experience, save for one important detail: in-app purchasing. Beginning today, devs can now take advantage of the familiar revenue booster already available in the iOS App Store and Google Play, through the use of the Amazon Appstore In-App Purchasing API. The service will enable Android device and Kindle Fire users to pick up expansion packs, virtual gaming currency or manage subscriptions from within individual applications, with the same one-click purchase experience available in Amazon's online store. A handful of top devs like Disney and Conde Nast have already hopped on board, but those of you who haven't received an early nod from AMZN can now join in on the fun as well. Click past the break for a brief video intro from the e-tailer, along with a handful of testimonials in the full press release.

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Amazon Appstore Announces In-App Purchasing Service for Kindle Fire and Other Android Devices

Developers can now offer digital content and subscriptions within apps and games using Amazon's 1-Click purchasing

SEATTLE--(BUSINESS WIRE)--Apr. 10, 2012-- (NASDAQ:AMZN) – Amazon.com, Inc. today announced an In-App Purchasing (IAP) service, making it easy for Amazon Appstore developers to offer digital content and subscriptions for purchase within apps and games that are available on millions of Kindle Fires and other Android devices.

Amazon Appstore's In-App Purchasing service is simple for developers to integrate and helps monetize their apps and games, while offering customers a seamless and secure 1-Click purchasing experience. Top developers including ZeptoLab, Disney, Glu Mobile Inc., Storm8, Social Gaming Network, Gameloft, G5 Entertainment Inc., and top publishers like Condé Nast, Dow Jones and New York Post, have already integrated Amazon Appstore's In-App Purchasing API and are offering millions of Amazon customers in-app content and subscriptions. To learn more, developers can watch a video about Amazon's In-App Purchasing service at https://www.youtube.com/amazonappstoredev. To find the Quick Start Guide, sample code, tutorials and FAQs, visit the Amazon Appstore Developer Portal at http://developer.amazon.com/appstore.

"Amazon Appstore's In-App Purchasing service enables developers to generate more revenue from their apps," said Aaron Rubenson, Director of Amazon Appstore. "In-App Purchasing is simple to integrate and gives developers access to millions of Amazon customers who are already familiar with Amazon's 1-Click payment system. Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process, which leads to higher conversion of developers' in-app content and subscriptions."

G5 Entertainment

"We found that by offering a product with IAP, rather than other monetization types, our conversion rates went up, as did our revenue, on a per-title basis," said Larissa McCleary, Director of Marketing at G5 Entertainment, Inc., creator of Virtual City Playground and Mahjong Artifacts. "Although our experience on Amazon has always been great, we are thrilled now that IAP is available."

Social Gaming Network

"Amazon's In-App Purchasing solution created a great way for us to reduce friction and drive more revenue from our games, as millions of people already have Amazon accounts," said Michael Ritter, Senior Vice President Licensing & Distribution at Social Gaming Network, maker of Warp Rush, Dress Up Fashion, Bird's the Word, and Night of the Living Dead Defense. "Kindle Fire already has a well-integrated store front and marketplace to distribute mobile games. By enabling in-app purchases we are able to be more flexible in pricing. We can release free games, provide updates and enhancements, and continue to monetize."

Storm8

"With Amazon's impressive track record and tremendous success with the Kindle, we knew the Appstore would be a hit, so we signed up right away. And when we heard that Amazon was launching the SDK with In-App Purchasing, it was a no-brainer for us to integrate," said Perry Tam, CEO and Co-Founder at Storm8, producer of games such as Restaurant Story, Bakery Story, Farm Story, Fashion Story. "Our experience with the Amazon Appstore has been great. We were thrilled when they decided to add In-App Purchasing support to their SDK, and the Amazon team worked closely with us throughout the beta test for this feature. Our games quickly gained traction on the platform; all of the Storm8 apps hit the Appstore's Top 10 list within a week of launching."

New York Post

"By integrating In-App Purchasing, our goal was to offer Amazon's frictionless purchasing experience to our customers. This includes the ability for customers to easily subscribe using 1-Click, take advantage of a 14-day free trial, and to auto-renew," said David Rozzi, Director of Digital Projects at New York Post. "We're excited about the results so far, and we look forward to continuing to provide content to customers on Kindle Fire and other Android devices."

Mobile Deluxe

"Implementing the Amazon Appstore for Android In-App Purchasing solution was a piece of cake. We were able to turn it around and get it into internal testing within a few days' time," said Sean Thompson, Vice President of Production, Mobile Deluxe. "The documentation was top notch and the SDK contained everything we needed to test the implementation."

Adobe

"The Amazon Appstore SDK made it easy for us to enable Digital Publishing Suite to support in-application purchasing of both single issues and subscriptions of digital magazines on Kindle Fire," said Zeke Koch, Senior Director, Product Management, Digital Publishing at Adobe. "Amazon's well-designed API and rapid support allowed us to help our enterprise publishing customers be first on the Fire."

To see how simple it is to integrate, developers can watch a video about Amazon's In-App Purchasing service at https://www.youtube.com/amazonappstoredev. Several of the In-App Purchasing beta test participants will share best practices via the Amazon Appstore Developer Blog at www.amazonappstoredev.com and on Twitter (@amznappstoredev). Learn more about Amazon Appstore Developer Services and submit apps online through the Amazon Appstore Developer Portal at http://developer.amazon.com/appstore.