30 million NFC-equipped phones shipped in 2011, could reach 700 million by 2016
Those working on life-changing uses for NFC in phones will now find it even harder to explain why life still hasn't changed. According to Berg Insight, annual global sales of NFC-equipped handsets increased ten-fold to reach 30 million units in 2011 and are forecast to grow to 700 million units by 2016. The analysts attribute this rise to general smartphone adoption rather than to demand for NFC as such, which makes sense from where we're sitting. Aside from a few proximity-based apps, Google Wallet and some other handbag-spurning payment schemes, there's still no overwhelming reason to gear up. GPS and WLAN, on the other hand, remain must-haves, and the PR below looks at their prevalence too.
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Shipments of NFC-enabled handsets reached 30 million units in 2011
Gothenburg, Sweden – March 26, 2012: According to a new research report by Berg Insight, global sales of handsets featuring Near Field Communication (NFC) increased ten-fold in 2011 to 30 million units. Growing at a compound annual growth rate (CAGR) of 87.8 percent, shipments are forecasted to reach 700 million units in 2016. The global rise in smartphone adoption is also driving higher attach rates for other wireless connectivity technologies in handsets including GPS, Bluetooth and WLAN. These connectivity technologies are already a standard feature on high-end smartphones and most medium- and low-end models. Declining costs will also enable broader integration in the featurephone segment that is rapidly gaining smartphone-like functionality.
The attach rate for GPS among GSM/WCDMA/LTE handsets reached 31 percent in 2011 and grew to 38 percent for all air interface standards. Shipments of WLAN-enabled handsets have more or less doubled annually in the past four years and the attach rate increased to 33 percent in 2011. WLAN connectivity in handsets enables a range of use cases including offloading data traffic from increasingly congested mobile networks, media synchronisation and indoor navigation services. "Reliable indoor navigation systems for handsets need hybrid location technologies that fuse signal measurements from multiple satellite systems like GPS and GLONASS with cellular and WLAN network signals, together with data from sensors such as accelerometers, gyroscopes, compasses and altimeters", said André Malm, Senior Analyst, Berg Insight. He adds that periodic calibrations using satellite and wireless network signals are necessary to compensate for the low data accuracy and high drift obtained from low cost sensors used in handsets today.
The NFC technology for short-range wireless point-to-point communication reached a breakthrough in 2011 when several leading handset vendors released more than 40 NFC-enabled handsets. NFC can be used for countless applications such as paring devices to establish Bluetooth or WLAN connections, information exchange, electronic ticketing and secure contactless payments. "Even though it will take some time before the stakeholders agree on business models for payment networks, other use cases such as reading tags and easy pairing of devices may well be compelling enough for handset vendors to integrate NFC in mid- and high-end devices already today" concluded Mr Malm.
