Having triumphed over all concerns about what to do while your HDTV is on, LG has turned its focus to what happens when you switch your display off. The 47-inch Digital Photo TV flicks over to a low power idle memory mode, using 10-15 percent the power it would while on and displays a static picture like fine art, vacation pics, or perhaps that picture on Facebook your friend simply won't stop tagging you in no matter how many times you tell them you could get in really big trouble if anyone ever notices when and where it was taken. They're calling this a concept display, but we wouldn't at all be surprised to see televisions sliding into the digital photo frame space sooner rather than later. Check out the full release after the break.

LG Display Takes LCD TVs a Step Further with the Introduction of "Digital Photo TV"

New Digital Photo TV Dually Serves as a TV When on and a Digital Photo Frame When Switched Off

SEOUL, Korea--(BUSINESS WIRE)-- LG Display (NYSE:LPL, KRX:034220), a leading innovator of thin-film transistor liquid crystal display (TFT-LCD) technology, today introduced a new concept in LCD TV panel that allows LCD TVs to be used as a digital picture frame when it is switched off.

LG Display's 47-inch 'Digital Photo TV' allows users to capture their favorite photo, art or a scene from a TV program and display the image on the screen when the TV set is on standby mode. Users can even display family photos or a famous painting via the TV screen without hammering a nail on the wall. This innovative, new concept enhances the home as an interior décor item, providing an elegant living space.

Also noteworthy, the new Digital Photo TV's power consumption is only 10 to 15 percent of the level consumed while watching TV by leveraging the panel's idle memory instead of external memory attached to the set when used in digital photo mode.

In-Jae Chung, Executive Vice President and CTO of LG Display, said, "Today's TV continues to evolve due to continued developments such as enhanced picture quality and slimmer designs. Looking ahead to the future, we can expect to see next-generation TVs featuring multiple functions. Our new Digital Photo TV enhances the role of the TV in households-serving as a medium that's capable of more than watching TV and playing video games - but also stores consumers' cherished memories."

LG Display will showcase its newest cutting-edge display technologies featuring improved motion picture response time (MPRT), eco-friendly displays and more in a private room at the Bellagio Hotel during the upcoming Consumer Electronics Show (CES) 2009.

Media interested in seeing LG Display's complete product portfolio on Wednesday, January 7 should contact Stacey Voorhees-Harmon via e-mail at stacey@savvypublicrelations.net or call 925-336-9592 to schedule a meeting.

About LG Display

LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is a leading manufacturer and supplier of thin-film transistor liquid crystal display (TFT-LCD) panels, OLEDs and flexible displays. The company provides TFT-LCD panels in a wide range of sizes and specifications for use in TVs, monitors, notebook PCs, and various applications. LG Display currently operates seven fabrication facilities and five back-end assembly facilities in Korea, China and Poland. The company has a total of 22,000 employees operating in ten countries around the world. Please visit http://www.lgdisplay.com for more information.

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